Be there when your customers need you. Do not give a thirsty person only a sip of water, and then walk away with the full container. If you will just do one thing very, very well - master back-end sales - you will prosper faster than you ever thought possible!
If we can give credit for the fortune we made to anything, first and foremost would be the fact that we have really worked to serve the customers who do business with us. We try to stay in touch with them. We do everything we can to give them more of the things we know they want. We spend a lot of time thinking about our customers. We spend quite a bit of money on customer service. We try to do everything possible to make sure our customers are happy.
And this is the most important question, the question you should always be asking yourself - What will it take to satisfy our customers?
The only way you will really be able to answer this question is by gaining an in-depth knowledge about your customers - Who are they? What do they really want? Why do they buy what they buy? As long as you can answer these questions and come up with products or services that are designed for these people and meet their needs, you can potentially keep the money coming in.
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