SRT stands for Specialized Response Techniques. It's knowing which techniques will make you the biggest profits in which situation. This knowledge can be obtained two ways:
1) From your own experience, and...
2) From studying the marketing activities of others.
These two things can help you develop the perfect combination of methods and techniques that earn you the most money possible.
Thursday, October 15, 2009
Wednesday, October 14, 2009
How To Get Your Message Out To The Prospects Who Will Most Likely Accept Your Offer!
You should pick the specific magazines that your product's interest group is going to read.
It is very important to pick and choose carefully which magazines you stand the best chance of hitting your target audience in. Special interest magazines have become very popular. If you stick to the interest magazines that your product is associated with, you could make thousands of dollars. This is how to get your message out to your target audience and make thousands of dollars a week!
It is very important to pick and choose carefully which magazines you stand the best chance of hitting your target audience in. Special interest magazines have become very popular. If you stick to the interest magazines that your product is associated with, you could make thousands of dollars. This is how to get your message out to your target audience and make thousands of dollars a week!
Tuesday, October 13, 2009
How To Make 100% Sure You Will Have Enough Profit Left Over For Yourself To Take Home!
There is a simple thing you can do to always make sure you will have enough profit left over for yourself when you are done paying all the bills: TEST! You must always test a price to make sure that it will pay you a nice profit after all expenses have been taken care of.
One thing to remember is to look at the total profit left over instead of the total profit brought in. You may have a hot promotion that brought in a total of $1 million in sales.
But, after expenses you only have $100,000 left over. On the other hand, you could have a promotion that only made $750,000, but because you found a cheaper way to market it, you actually take home $125,000! Which is better? I think the answer is easy to see!
One thing to remember is to look at the total profit left over instead of the total profit brought in. You may have a hot promotion that brought in a total of $1 million in sales.
But, after expenses you only have $100,000 left over. On the other hand, you could have a promotion that only made $750,000, but because you found a cheaper way to market it, you actually take home $125,000! Which is better? I think the answer is easy to see!
Thursday, October 8, 2009
Your Money-Making Ideas Can Make You RICH!
Always look for new things. Always think. Always be waiting for that new idea to show itself!
We ask ourselves constant questions about how other people are making their money. We are endlessly trying to get to the bottom of what other successful companies are doing that's bringing them success.
We try to get ideas from other people and companies, even things that, on first glance, will not appear to even be remotely related to what we are doing.
Creative people don't get stuck on what they're doing. They try to see what they're doing from all the angles they possibly can. They try to look at it from a conceptual vantage point. They fully expect great ideas to come to them. Many times some of our own best ideas come to us when we're working on a different unrelated project!
You will very rarely find us without a legal pad. Then, when we get an idea, we write it down. We always expect these great ideas to come . . . and they do!
Quantity of ideas is also important. You need to have as many ideas as you can have, because many ideas will not work. Even out of the ideas that don't work, though, you can get closer to what does work. You can even get better, stronger, more successful ideas, thanks to the experience a few failed ideas can give you!
Remember, all it takes is one good idea to get rich. One idea that is well-executed and properly expanded upon can potentially bring you a fortune. As long as you stay open, receptive, and ever-thinking, these ideas will eventually come to you.
We ask ourselves constant questions about how other people are making their money. We are endlessly trying to get to the bottom of what other successful companies are doing that's bringing them success.
We try to get ideas from other people and companies, even things that, on first glance, will not appear to even be remotely related to what we are doing.
Creative people don't get stuck on what they're doing. They try to see what they're doing from all the angles they possibly can. They try to look at it from a conceptual vantage point. They fully expect great ideas to come to them. Many times some of our own best ideas come to us when we're working on a different unrelated project!
You will very rarely find us without a legal pad. Then, when we get an idea, we write it down. We always expect these great ideas to come . . . and they do!
Quantity of ideas is also important. You need to have as many ideas as you can have, because many ideas will not work. Even out of the ideas that don't work, though, you can get closer to what does work. You can even get better, stronger, more successful ideas, thanks to the experience a few failed ideas can give you!
Remember, all it takes is one good idea to get rich. One idea that is well-executed and properly expanded upon can potentially bring you a fortune. As long as you stay open, receptive, and ever-thinking, these ideas will eventually come to you.
Wednesday, October 7, 2009
Keep Your Mailing Lists Current And Accurate - This Way, They Can Keep Bringing You More Money!
Many companies want good mailing lists. The people who are renting your list want to be able to trust it and know where those names originated from. They want to be confident in their selection of your list.
When you work with a good list manager that knows the origins of the names on your list, that's going to make the others feel good about your company's list. Soon you and your lists will have a sparkling reputation. And the better your list, the more it's worth.
Coming up with the best lists you possibly can is how to get something many people want - and will pay you HUGE amounts of money for!
As a "mailing-list supplier," you can supply mail-order dealers - including your competitors - with the least expensive way of increasing their direct mail sales. When you supply them with good names, they make money. Then they help you make money through their continual business with you. It's a win-win situation. It's how to make money by helping your competitors make money!
When you work with a good list manager that knows the origins of the names on your list, that's going to make the others feel good about your company's list. Soon you and your lists will have a sparkling reputation. And the better your list, the more it's worth.
Coming up with the best lists you possibly can is how to get something many people want - and will pay you HUGE amounts of money for!
As a "mailing-list supplier," you can supply mail-order dealers - including your competitors - with the least expensive way of increasing their direct mail sales. When you supply them with good names, they make money. Then they help you make money through their continual business with you. It's a win-win situation. It's how to make money by helping your competitors make money!
Tuesday, October 6, 2009
Put Yourself In Your Prospects' Shoes!
When you write your copy, always use the "They have a problem, you have the solution" approach. Why? Because you can make money from people's problems!
Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.
Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you're able to do this, the more you're able to get in touch with their problems. Then you can offer your product or service as the solution. When you've successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you're speaking their language.
Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.
Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you're able to do this, the more you're able to get in touch with their problems. Then you can offer your product or service as the solution. When you've successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you're speaking their language.
Monday, October 5, 2009
Don't Throw That "Junk Mail" In The Trash . . . It Could Be Your Key To Finding A Product That Could Make You Thousands Of Dollars!
Stay in tune with the things that are working for other people. That will show you exactly which mail-order products will sell - and which ones won't. Keep swipe files, and study other ads to figure out what's working and what's not.
When most people look at ads and sales letters, they are very passive. They even have a name for direct mail that you might have used a time or two in your life: "JUNK MAIL." If you get the right offer to the right person through the right kind of media, then it's not junk mail. It may be junk to some people, but to other people it's a treasure.
For the marketer, all direct mail is valuable. It can be used as models to develop and create their own valuable sales message material. You can lift ideas and concepts from it. You can gather new information.
There is a different mind set that is key. Ideas are everywhere, and you can borrow them from all sorts of different direct mail ads and sales letters.
Decide you are going to think about this differently than most people do. You are going to be serious about the business. You are going to study these things, not just read about them.
One of the worst mistakes you can make is to simply read direct mail ads in the hope that you will gain some sort of superficial knowledge from it. You should study the ads others are using and see how you can incorporate the ideas yourself.
When most people look at ads and sales letters, they are very passive. They even have a name for direct mail that you might have used a time or two in your life: "JUNK MAIL." If you get the right offer to the right person through the right kind of media, then it's not junk mail. It may be junk to some people, but to other people it's a treasure.
For the marketer, all direct mail is valuable. It can be used as models to develop and create their own valuable sales message material. You can lift ideas and concepts from it. You can gather new information.
There is a different mind set that is key. Ideas are everywhere, and you can borrow them from all sorts of different direct mail ads and sales letters.
Decide you are going to think about this differently than most people do. You are going to be serious about the business. You are going to study these things, not just read about them.
One of the worst mistakes you can make is to simply read direct mail ads in the hope that you will gain some sort of superficial knowledge from it. You should study the ads others are using and see how you can incorporate the ideas yourself.
Wednesday, May 13, 2009
Back-End Selling - The Key To Making The Most Profits You Can!
In direct marketing, "back ending" is re-selling other related items to people who have already purchased your primary offer.
A previous customer will respond to a new offer, if you make one! Many businesspeople fail to recognize how responsive a previous customer will be, if only the opportunity is presented to him/her. It sounds almost unbelievable that a firm would not consider a previous customer as a primary-sales prospect that can be resold. Still, many firms do not.
Once a prospect has been sold and becomes a satisfied customer, that customer will expect, even look forward, to hearing from you again. It does not matter what the business is, the principal dynamics are the same. From that perspective, a company can actually make more money on back-end sales than from primary offers.
For example, if your primary offer is one book that sells for $20, but you can offer ten more compatible books on the back-end that also sell for $20 each, it does not take a math genius to figure out where the greatest profit potential is. This is how to make sure you get every single dollar that is due to you!
A previous customer will respond to a new offer, if you make one! Many businesspeople fail to recognize how responsive a previous customer will be, if only the opportunity is presented to him/her. It sounds almost unbelievable that a firm would not consider a previous customer as a primary-sales prospect that can be resold. Still, many firms do not.
Once a prospect has been sold and becomes a satisfied customer, that customer will expect, even look forward, to hearing from you again. It does not matter what the business is, the principal dynamics are the same. From that perspective, a company can actually make more money on back-end sales than from primary offers.
For example, if your primary offer is one book that sells for $20, but you can offer ten more compatible books on the back-end that also sell for $20 each, it does not take a math genius to figure out where the greatest profit potential is. This is how to make sure you get every single dollar that is due to you!
Tuesday, April 14, 2009
How To Prosper Faster Than You Ever Thought Possible!
Be there when your customers need you. Do not give a thirsty person only a sip of water, and then walk away with the full container. If you will just do one thing very, very well - master back-end sales - you will prosper faster than you ever thought possible!
If we can give credit for the fortune we made to anything, first and foremost would be the fact that we have really worked to serve the customers who do business with us. We try to stay in touch with them. We do everything we can to give them more of the things we know they want. We spend a lot of time thinking about our customers. We spend quite a bit of money on customer service. We try to do everything possible to make sure our customers are happy.
And this is the most important question, the question you should always be asking yourself - What will it take to satisfy our customers?
The only way you will really be able to answer this question is by gaining an in-depth knowledge about your customers - Who are they? What do they really want? Why do they buy what they buy? As long as you can answer these questions and come up with products or services that are designed for these people and meet their needs, you can potentially keep the money coming in.
If we can give credit for the fortune we made to anything, first and foremost would be the fact that we have really worked to serve the customers who do business with us. We try to stay in touch with them. We do everything we can to give them more of the things we know they want. We spend a lot of time thinking about our customers. We spend quite a bit of money on customer service. We try to do everything possible to make sure our customers are happy.
And this is the most important question, the question you should always be asking yourself - What will it take to satisfy our customers?
The only way you will really be able to answer this question is by gaining an in-depth knowledge about your customers - Who are they? What do they really want? Why do they buy what they buy? As long as you can answer these questions and come up with products or services that are designed for these people and meet their needs, you can potentially keep the money coming in.
Monday, April 13, 2009
How To Turn Your Customers' Problems Into Cash!
The way to make money in direct-response marketing is to find a problem that people are having and then sell them a solution to that problem. So, in order to best do this, you must study your target market. You must learn all about them. What problems do they have?
After you have determined what their problems are and how your product can solve them, you create a sales letter that tells them about that problem again, and then shows them how they can solve that problem! This is how to turn your customers' problems into cash you can spend!
By knowing and understanding what your customers' problems are, you can develop a sales letter with a headline that says the biggest benefit of buying your product is getting rid of that problem! One example would be the opportunity market. Many companies produce nothing but pure junk. They promise the world, but they don't deliver.
This gives the opportunity market a bad name. To capitalize on this problem, your sales letter could sell your business opportunity by telling people you know there are dishonest people in this business. Tell them you understand that they are nervous about sending you money. But then back up your statements with a powerful guarantee that takes all the risk away!
This is a powerful technique you can use to turn your customers' problems into cash that you can put in your pocket, take to the bank, or spend on something you want to buy for yourself!
After you have determined what their problems are and how your product can solve them, you create a sales letter that tells them about that problem again, and then shows them how they can solve that problem! This is how to turn your customers' problems into cash you can spend!
By knowing and understanding what your customers' problems are, you can develop a sales letter with a headline that says the biggest benefit of buying your product is getting rid of that problem! One example would be the opportunity market. Many companies produce nothing but pure junk. They promise the world, but they don't deliver.
This gives the opportunity market a bad name. To capitalize on this problem, your sales letter could sell your business opportunity by telling people you know there are dishonest people in this business. Tell them you understand that they are nervous about sending you money. But then back up your statements with a powerful guarantee that takes all the risk away!
This is a powerful technique you can use to turn your customers' problems into cash that you can put in your pocket, take to the bank, or spend on something you want to buy for yourself!
Saturday, April 11, 2009
Here Are Five Things You Can Do To Make Your Company A Super-Force To Be Reckoned With!
Regardless of the actual size of your company, you can give your company the appearance of a super-force if you will follow these five guidelines:
1. Select a name that is short, easy to remember, and that describes your business.
When it comes to your business name, don't be too specific. Your business may grow beyond what your name implies. For example, you may choose the name "Mary's Balloon Shop" for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be "Mary's Gift Shop."
2. Create a niche in the market that can be yours.
The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can't get from anyone else. Then, you will have your niche that can make your business super-profitable. Your niche might change over time, but you must always search to find something to give your customers that they can't get anywhere else!
3. Visually implant your image into the minds of your prospects with a company logo.
You want people to remember your company by your logo. It creates a visual picture. What do you think of when I say "the golden arches!" That's right! McDonalds! Your business needs a logo that people can think of in relation to your business. It creates a visual picture.
There are other ways to visually implant your image into the minds of your prospects. You can put a picture of yourself at the top of the first page of your sales letter. Also, you can use a "catch phrase" such as "it's everywhere you want to be!" Who says that? Of course, it's Visa Credit Card!
4. Create a down-to-earth, yet professional, identity.
You must be personal, yet professional. Write your sales letters to one person, not the masses. Do not speak down to your customers, but use easy-to-understand words. Treat them like a close friend that you are sharing information with. And, be careful with your language. You don't want to say anything that would offend your prospect!
5. Be able to handle large volumes of mail.
Be sure that your mailbox can handle large volumes of mail. This probably means that you won't be able to use your own mailbox. You would be wise to get a mail-drop that allows you to use a street address rather than a post office box. If you have an actual street address, people will be more likely to do business with you.
These five things will help give your business the appearance of a large company that is to be taken very seriously! Do these five things, and your customers will treat you more like you are worthy of spending their money on. If they get the feeling that you are a small-time operation that can't serve their needs, they will not do business with you!
1. Select a name that is short, easy to remember, and that describes your business.
When it comes to your business name, don't be too specific. Your business may grow beyond what your name implies. For example, you may choose the name "Mary's Balloon Shop" for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be "Mary's Gift Shop."
2. Create a niche in the market that can be yours.
The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can't get from anyone else. Then, you will have your niche that can make your business super-profitable. Your niche might change over time, but you must always search to find something to give your customers that they can't get anywhere else!
3. Visually implant your image into the minds of your prospects with a company logo.
You want people to remember your company by your logo. It creates a visual picture. What do you think of when I say "the golden arches!" That's right! McDonalds! Your business needs a logo that people can think of in relation to your business. It creates a visual picture.
There are other ways to visually implant your image into the minds of your prospects. You can put a picture of yourself at the top of the first page of your sales letter. Also, you can use a "catch phrase" such as "it's everywhere you want to be!" Who says that? Of course, it's Visa Credit Card!
4. Create a down-to-earth, yet professional, identity.
You must be personal, yet professional. Write your sales letters to one person, not the masses. Do not speak down to your customers, but use easy-to-understand words. Treat them like a close friend that you are sharing information with. And, be careful with your language. You don't want to say anything that would offend your prospect!
5. Be able to handle large volumes of mail.
Be sure that your mailbox can handle large volumes of mail. This probably means that you won't be able to use your own mailbox. You would be wise to get a mail-drop that allows you to use a street address rather than a post office box. If you have an actual street address, people will be more likely to do business with you.
These five things will help give your business the appearance of a large company that is to be taken very seriously! Do these five things, and your customers will treat you more like you are worthy of spending their money on. If they get the feeling that you are a small-time operation that can't serve their needs, they will not do business with you!
Thursday, April 9, 2009
Four Things Your Ads MUST Do In Order To Succeed
Once you have a targeted audience for your mailings, do not confuse your readers. Every ad, classified or display, should do the following:
Attract attention with a headline that is a stopper.
Arouse interest by containing information that is of interest to the readers.
Convince readers that they will benefit from the purchase.
Get the prospects to act by either ordering the product or sending for information, or whatever else your instructions may be.
These rules apply to sales letters, circulars, and even postcard mailings. When writing order ads, use short crisp sentences and forceful language. Use active verbs that make an ad more exciting. Describe what you are selling, as well as the terms, so that your prospect understands every phase of your offer.
Focus on the customer in everything you do, and your profits will increase accordingly. Test everything significant, but test only one major item at a time.
Attract attention with a headline that is a stopper.
Arouse interest by containing information that is of interest to the readers.
Convince readers that they will benefit from the purchase.
Get the prospects to act by either ordering the product or sending for information, or whatever else your instructions may be.
These rules apply to sales letters, circulars, and even postcard mailings. When writing order ads, use short crisp sentences and forceful language. Use active verbs that make an ad more exciting. Describe what you are selling, as well as the terms, so that your prospect understands every phase of your offer.
Focus on the customer in everything you do, and your profits will increase accordingly. Test everything significant, but test only one major item at a time.
Wednesday, April 8, 2009
7 Ways To Sell
Seven Ways To Sell Your Product Or Service Like Crazy!
Here are the 7 basic steps to use in all of your ads to get people to send their money to you:
1) You must STOP your prospects with a self-interest headline.
2) You must HOLD a prospect’s interest in the body copy.
3) You must CREATE DESIRE by offering them as many benefits as possible to buy from you.
4) You must PROVE that your offer is a bargain.
5) You must make it EASY for your prospect to act.
6) You must give your prospect a reason to ACT IMMEDIATELY!
7) You must ELIMINATE your buyer’s FEAR of being cheated.
Tack these 7 steps up on your refrigerator door and memorize them. They contain the secret that can help you sell your product or service like crazy.
Here are the 7 basic steps to use in all of your ads to get people to send their money to you:
1) You must STOP your prospects with a self-interest headline.
2) You must HOLD a prospect’s interest in the body copy.
3) You must CREATE DESIRE by offering them as many benefits as possible to buy from you.
4) You must PROVE that your offer is a bargain.
5) You must make it EASY for your prospect to act.
6) You must give your prospect a reason to ACT IMMEDIATELY!
7) You must ELIMINATE your buyer’s FEAR of being cheated.
Tack these 7 steps up on your refrigerator door and memorize them. They contain the secret that can help you sell your product or service like crazy.
Tuesday, April 7, 2009
Millionaire Secret # 1 - Instantly Increase Your Profits up to 900%
MAKING BACK-END SALES is the key to increasing your profits by up to 900% or more. Here's a simple way to use this secret:
(1) Create some great offers for your best customers.
(2) Then, filter these promotions down through the rest of your customer base.
(3) Then, take the best of these promotions and make them an on-going promotion.
Here's how it works:
A) 10 days after you do business with a brand new customer - send them your best-pulling package.
B) Send this follow-up package systematically to these people every ten days automatically.
This is a good system because these people are new customers. They feel good about you (assuming your initial fulfillment package satisfied them to begin with) - and they will do INSTANT REPEAT BUSINESS WITH YOU.
(1) Create some great offers for your best customers.
(2) Then, filter these promotions down through the rest of your customer base.
(3) Then, take the best of these promotions and make them an on-going promotion.
Here's how it works:
A) 10 days after you do business with a brand new customer - send them your best-pulling package.
B) Send this follow-up package systematically to these people every ten days automatically.
This is a good system because these people are new customers. They feel good about you (assuming your initial fulfillment package satisfied them to begin with) - and they will do INSTANT REPEAT BUSINESS WITH YOU.
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