Be there when your customers need you. Do not give a thirsty person only a sip of water, and then walk away with the full container. If you will just do one thing very, very well - master back-end sales - you will prosper faster than you ever thought possible!
If we can give credit for the fortune we made to anything, first and foremost would be the fact that we have really worked to serve the customers who do business with us. We try to stay in touch with them. We do everything we can to give them more of the things we know they want. We spend a lot of time thinking about our customers. We spend quite a bit of money on customer service. We try to do everything possible to make sure our customers are happy.
And this is the most important question, the question you should always be asking yourself - What will it take to satisfy our customers?
The only way you will really be able to answer this question is by gaining an in-depth knowledge about your customers - Who are they? What do they really want? Why do they buy what they buy? As long as you can answer these questions and come up with products or services that are designed for these people and meet their needs, you can potentially keep the money coming in.
Tuesday, April 14, 2009
Monday, April 13, 2009
How To Turn Your Customers' Problems Into Cash!
The way to make money in direct-response marketing is to find a problem that people are having and then sell them a solution to that problem. So, in order to best do this, you must study your target market. You must learn all about them. What problems do they have?
After you have determined what their problems are and how your product can solve them, you create a sales letter that tells them about that problem again, and then shows them how they can solve that problem! This is how to turn your customers' problems into cash you can spend!
By knowing and understanding what your customers' problems are, you can develop a sales letter with a headline that says the biggest benefit of buying your product is getting rid of that problem! One example would be the opportunity market. Many companies produce nothing but pure junk. They promise the world, but they don't deliver.
This gives the opportunity market a bad name. To capitalize on this problem, your sales letter could sell your business opportunity by telling people you know there are dishonest people in this business. Tell them you understand that they are nervous about sending you money. But then back up your statements with a powerful guarantee that takes all the risk away!
This is a powerful technique you can use to turn your customers' problems into cash that you can put in your pocket, take to the bank, or spend on something you want to buy for yourself!
After you have determined what their problems are and how your product can solve them, you create a sales letter that tells them about that problem again, and then shows them how they can solve that problem! This is how to turn your customers' problems into cash you can spend!
By knowing and understanding what your customers' problems are, you can develop a sales letter with a headline that says the biggest benefit of buying your product is getting rid of that problem! One example would be the opportunity market. Many companies produce nothing but pure junk. They promise the world, but they don't deliver.
This gives the opportunity market a bad name. To capitalize on this problem, your sales letter could sell your business opportunity by telling people you know there are dishonest people in this business. Tell them you understand that they are nervous about sending you money. But then back up your statements with a powerful guarantee that takes all the risk away!
This is a powerful technique you can use to turn your customers' problems into cash that you can put in your pocket, take to the bank, or spend on something you want to buy for yourself!
Saturday, April 11, 2009
Here Are Five Things You Can Do To Make Your Company A Super-Force To Be Reckoned With!
Regardless of the actual size of your company, you can give your company the appearance of a super-force if you will follow these five guidelines:
1. Select a name that is short, easy to remember, and that describes your business.
When it comes to your business name, don't be too specific. Your business may grow beyond what your name implies. For example, you may choose the name "Mary's Balloon Shop" for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be "Mary's Gift Shop."
2. Create a niche in the market that can be yours.
The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can't get from anyone else. Then, you will have your niche that can make your business super-profitable. Your niche might change over time, but you must always search to find something to give your customers that they can't get anywhere else!
3. Visually implant your image into the minds of your prospects with a company logo.
You want people to remember your company by your logo. It creates a visual picture. What do you think of when I say "the golden arches!" That's right! McDonalds! Your business needs a logo that people can think of in relation to your business. It creates a visual picture.
There are other ways to visually implant your image into the minds of your prospects. You can put a picture of yourself at the top of the first page of your sales letter. Also, you can use a "catch phrase" such as "it's everywhere you want to be!" Who says that? Of course, it's Visa Credit Card!
4. Create a down-to-earth, yet professional, identity.
You must be personal, yet professional. Write your sales letters to one person, not the masses. Do not speak down to your customers, but use easy-to-understand words. Treat them like a close friend that you are sharing information with. And, be careful with your language. You don't want to say anything that would offend your prospect!
5. Be able to handle large volumes of mail.
Be sure that your mailbox can handle large volumes of mail. This probably means that you won't be able to use your own mailbox. You would be wise to get a mail-drop that allows you to use a street address rather than a post office box. If you have an actual street address, people will be more likely to do business with you.
These five things will help give your business the appearance of a large company that is to be taken very seriously! Do these five things, and your customers will treat you more like you are worthy of spending their money on. If they get the feeling that you are a small-time operation that can't serve their needs, they will not do business with you!
1. Select a name that is short, easy to remember, and that describes your business.
When it comes to your business name, don't be too specific. Your business may grow beyond what your name implies. For example, you may choose the name "Mary's Balloon Shop" for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be "Mary's Gift Shop."
2. Create a niche in the market that can be yours.
The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can't get from anyone else. Then, you will have your niche that can make your business super-profitable. Your niche might change over time, but you must always search to find something to give your customers that they can't get anywhere else!
3. Visually implant your image into the minds of your prospects with a company logo.
You want people to remember your company by your logo. It creates a visual picture. What do you think of when I say "the golden arches!" That's right! McDonalds! Your business needs a logo that people can think of in relation to your business. It creates a visual picture.
There are other ways to visually implant your image into the minds of your prospects. You can put a picture of yourself at the top of the first page of your sales letter. Also, you can use a "catch phrase" such as "it's everywhere you want to be!" Who says that? Of course, it's Visa Credit Card!
4. Create a down-to-earth, yet professional, identity.
You must be personal, yet professional. Write your sales letters to one person, not the masses. Do not speak down to your customers, but use easy-to-understand words. Treat them like a close friend that you are sharing information with. And, be careful with your language. You don't want to say anything that would offend your prospect!
5. Be able to handle large volumes of mail.
Be sure that your mailbox can handle large volumes of mail. This probably means that you won't be able to use your own mailbox. You would be wise to get a mail-drop that allows you to use a street address rather than a post office box. If you have an actual street address, people will be more likely to do business with you.
These five things will help give your business the appearance of a large company that is to be taken very seriously! Do these five things, and your customers will treat you more like you are worthy of spending their money on. If they get the feeling that you are a small-time operation that can't serve their needs, they will not do business with you!
Thursday, April 9, 2009
Four Things Your Ads MUST Do In Order To Succeed
Once you have a targeted audience for your mailings, do not confuse your readers. Every ad, classified or display, should do the following:
Attract attention with a headline that is a stopper.
Arouse interest by containing information that is of interest to the readers.
Convince readers that they will benefit from the purchase.
Get the prospects to act by either ordering the product or sending for information, or whatever else your instructions may be.
These rules apply to sales letters, circulars, and even postcard mailings. When writing order ads, use short crisp sentences and forceful language. Use active verbs that make an ad more exciting. Describe what you are selling, as well as the terms, so that your prospect understands every phase of your offer.
Focus on the customer in everything you do, and your profits will increase accordingly. Test everything significant, but test only one major item at a time.
Attract attention with a headline that is a stopper.
Arouse interest by containing information that is of interest to the readers.
Convince readers that they will benefit from the purchase.
Get the prospects to act by either ordering the product or sending for information, or whatever else your instructions may be.
These rules apply to sales letters, circulars, and even postcard mailings. When writing order ads, use short crisp sentences and forceful language. Use active verbs that make an ad more exciting. Describe what you are selling, as well as the terms, so that your prospect understands every phase of your offer.
Focus on the customer in everything you do, and your profits will increase accordingly. Test everything significant, but test only one major item at a time.
Wednesday, April 8, 2009
7 Ways To Sell
Seven Ways To Sell Your Product Or Service Like Crazy!
Here are the 7 basic steps to use in all of your ads to get people to send their money to you:
1) You must STOP your prospects with a self-interest headline.
2) You must HOLD a prospect’s interest in the body copy.
3) You must CREATE DESIRE by offering them as many benefits as possible to buy from you.
4) You must PROVE that your offer is a bargain.
5) You must make it EASY for your prospect to act.
6) You must give your prospect a reason to ACT IMMEDIATELY!
7) You must ELIMINATE your buyer’s FEAR of being cheated.
Tack these 7 steps up on your refrigerator door and memorize them. They contain the secret that can help you sell your product or service like crazy.
Here are the 7 basic steps to use in all of your ads to get people to send their money to you:
1) You must STOP your prospects with a self-interest headline.
2) You must HOLD a prospect’s interest in the body copy.
3) You must CREATE DESIRE by offering them as many benefits as possible to buy from you.
4) You must PROVE that your offer is a bargain.
5) You must make it EASY for your prospect to act.
6) You must give your prospect a reason to ACT IMMEDIATELY!
7) You must ELIMINATE your buyer’s FEAR of being cheated.
Tack these 7 steps up on your refrigerator door and memorize them. They contain the secret that can help you sell your product or service like crazy.
Tuesday, April 7, 2009
Millionaire Secret # 1 - Instantly Increase Your Profits up to 900%
MAKING BACK-END SALES is the key to increasing your profits by up to 900% or more. Here's a simple way to use this secret:
(1) Create some great offers for your best customers.
(2) Then, filter these promotions down through the rest of your customer base.
(3) Then, take the best of these promotions and make them an on-going promotion.
Here's how it works:
A) 10 days after you do business with a brand new customer - send them your best-pulling package.
B) Send this follow-up package systematically to these people every ten days automatically.
This is a good system because these people are new customers. They feel good about you (assuming your initial fulfillment package satisfied them to begin with) - and they will do INSTANT REPEAT BUSINESS WITH YOU.
(1) Create some great offers for your best customers.
(2) Then, filter these promotions down through the rest of your customer base.
(3) Then, take the best of these promotions and make them an on-going promotion.
Here's how it works:
A) 10 days after you do business with a brand new customer - send them your best-pulling package.
B) Send this follow-up package systematically to these people every ten days automatically.
This is a good system because these people are new customers. They feel good about you (assuming your initial fulfillment package satisfied them to begin with) - and they will do INSTANT REPEAT BUSINESS WITH YOU.
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